How to read a website heatmap, and what to test next
A website heatmap shows where visitors click and where they stop scrolling.
Research and Testing
Good tests start with good research. These articles cover CRO audits, heatmaps, usability testing and iterative testing, so you know what to test and how to read the results. They show the same process we use to plan every client test.
6 articles
Usability testing a travel website: what testers told us
We ran 3 rounds of usability tests on a travel website.
What is iterative testing?
Iterative testing means each A/B test builds on what the last one taught.
How to do a CRO audit
A CRO audit finds where visitors drop off and why, then ranks what to fix or test.
Conversion funnel optimization: fix the step that loses the most people
Conversion funnel optimization finds the step where most visitors drop off and fixes it with an A/B test.