Website navigation best practices: what our A/B tests show
3 navigation tests: a full desktop menu that lifted conversion 43.3%, a menu shortcut that lifted it 14.1%, and a redesign visitors rejected.
Home Pages and Navigation
Your home page and menus decide whether visitors find what they came for or leave. These articles cover headlines, calls to action, category pages and site navigation, with results from A/B tests on real ecommerce and lead generation sites. Use them to find the changes worth testing first, and the ones that tend to backfire.
4 articles
CTA best practices: what our A/B tests show
A CTA wins when it stands out and says what the visitor gets.
Ecommerce homepage best practices: what our A/B tests show
Ecommerce homepage best practices from real A/B tests: plain category names, 1 still hero image and a clear path to products lifted sales.