Small Business Saturday ideas for online stores: what to test before the rush
Small Business Saturday is Nov 28, 2026.
Ecommerce and Shopify
These articles show what lifts sales on ecommerce and Shopify stores, from collection and product pages to checkout and holiday campaigns. Each one is based on A/B tests we've run on real stores, so you can see what worked, what didn't and why.
7 articles
What is ecommerce conversion rate optimization?
Ecommerce conversion rate optimization gets more of your current visitors to buy, proven with A/B tests.
Black Friday ecommerce strategy: what to test now and what to freeze
A Black Friday ecommerce strategy is a testing calendar: finish A/B tests by October 31, lock in what you proved, and retest peak results in January.
Shopify product page optimization: 6 steps from real A/B tests
A step-by-step guide to Shopify product page optimization, built on 5 A/B tests from real Shopify stores: what lifted sales and what shoppers turned down.
How CBD stores raise conversion: what our A/B tests show
CBD shoppers arrive with more doubt than most, and CBD stores cannot answer it with health claims.
Shopify conversion rate optimization: what our tests show
What a good Shopify conversion rate is, why the averages disagree, and 3 A/B tests that lifted sales on real Shopify stores, plus 1 that lost.