Product Pages and Offers
The product page is where a visitor decides to buy. These articles cover add to cart buttons, pricing, social proof, and shipping and delivery messages, all backed by our A/B test results. Use them to find what builds trust and what adds friction.
6 articles
Which social proof examples actually lift conversion?
6 social proof examples we A/B tested: counts, media logos, award badges and view counts.
Where should shipping and delivery timing appear on a product page?
Where to show your free shipping threshold, delivery dates and cutoff times.
What makes an add to cart button convert?
6 A/B tests on add to cart buttons show what lifted sales: contrast, plain wording, the price inside the button and a simple sticky bar on mobile.