Which social proof examples actually lift conversion?
6 social proof examples we A/B tested: counts, media logos, award badges and view counts. Which lifted conversion, which lost, and where each belongs.
Updated October 9, 2026 Read
What is the best CTA button color?
There is no single best CTA button color. Our A/B tests show the button that contrasts most with its page wins, whatever the hue.
Updated October 9, 2026 Read
What makes an add to cart button convert?
6 A/B tests on add to cart buttons show what lifted sales: contrast, plain wording, the price inside the button and a simple sticky…
Updated October 5, 2026 Read
Anchoring Prices within E-commerce Websites
Imagine boosting your e-commerce conversions by 23% just by tweaking how you present prices. That’s not a fantasy—it’s the power of anchor pricing. This…
Updated September 24, 2026 Read