Desktop Product Page
Promoted the premium version on the product page and sold more of both
Relative performance
Variation performed +43% against control.
+43%
Revenue Per Visitor
CONVERSION RATE OPTIMIZATION
More revenue from the traffic you already have.
repeatGROWTH runs conversion and usability tests that make your site easier to use and turn more of your existing visitors into customers. For ecommerce and lead generation businesses doing $10M to $100M.
RECENT RESULTS
3 changes that paid for themselves.
Each one was a hypothesis first, a test second, and a permanent change only after the results numbers held.
Article Page
Improved cross promotion from articles to product pages
Relative performance
Variation performed +21% against control.
+21%
Conversion Rate
Home Page
Routed hero visitors into specific collections instead of shop all
Relative performance
Variation performed +30% against control.
+30%
Conversion Rate
None of the 3 hurt anything else. Return rate, average order value and add to cart held steady or improved.
What we publish
Over 2,160 tests run. Every result published, including the wins and the losses.
You are not expected to read them. They are there so you do not have to take our word for any of this.
Wins
Changes that beat the control. We implement them and publish the result.
Losses
Changes that lost. Published anyway, so nobody pays to build them twice.
Do no harm
Changes that had to go live anyway, tested first to prove they did not hurt.
How We Work Together
We work as an extension of your team, in your Slack, in daily conversations... and never as an outsourced vendor.
We bring the ideas, handle the work, and prove what actually moved the needle.
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Step 1 of 3
We find the opportunities
We combine quantitative data with qualitative research to find where customers are getting stuck and understand why. Every test starts with evidence, not a guess.
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Step 2 of 3
We design and build the test
We design the variation, build the test code, QA it and launch the experiment ourselves. Your development team does not need to build the test before we can learn from it.
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Step 3 of 3
We prove what works
We run the experiment, measure the impact and check the guardrail metrics. When a test wins, we hand off the tested code and findings so your team can implement it properly in production.
Then it repeats. Each result sets up the next test.
The Gap In Analytics
Analytics tells you what happened, not why.
Analytics can show us where visitors drop off, where conversion changes, or which parts of the journey underperform. What it cannot tell us is why.
That gap is where revenue hides.
QUANT + QUAL + TESTING
Quantitative data tells us where to look. Qualitative research helps us understand why. Experimentation tells us whether fixing it actually matters.
Who this is for
Built for teams ready to make CRO a growth function
The strongest programs have enough traffic to test, enough upside to matter, and a team willing to act on what the data shows.
You’re likely ready for CRO if:
- You have enough traffic to learn from experiments
- Small conversion gains have meaningful revenue impact
- There’s friction in your customer journey worth understanding
- You want testing ideas implemented, not just handed to your team
- You value evidence over opinions
Not sure you meet every one of these?
- That’s okay. Traffic, conversion volume and customer value all affect whether testing makes sense.
- We’ll look at the numbers and tell you plainly whether CRO is worth pursuing right now.
Working with Shane to optimize DMV.org for revenue through a/b testing for nearly 3 years is one of my career highlights. Shane truly cares about the why behind every decision.
The Founder
The audience tells you more than the metric does.
Over 12 years of running usability and conversion tests, I learned that reading the audience properly does more than move whatever metric you started with. It changes how content gets written, how advertising is targeted, and which products get selected and developed. That is what pushes a business through the barrier holding back its next stage. You cannot do that work from outside. It has to happen inside the team, which is why we open a channel and stay in it rather than reporting in once a month.
Shane Hale Founder
THE OFFER
What the free evaluation includes.
YOU GET
A prioritized list
Where the funnel is leaking, what we would test first, and an honest read on whether your traffic can support a program at all.
IT TAKES
About 15 minutes of your time
Read-only analytics access and your store URL. Nothing needed from your developers at this stage.
IT COSTS
Nothing
You keep the deck whether you hire us or not. If we are not a fit we will say so and tell you what we would do instead.