Micro interactions: which ones lift conversion?
Small details can move conversion a lot, in both directions.
Mobile and UX Design
Most shoppers now browse on their phones, and small layout choices can change whether they buy. These articles cover mobile layouts, microinteractions and the user experience basics that make a site easier to shop. Each one connects UX ideas to what actually moved conversion in our published tests.
4 articles
Ecommerce UX best practices: what our A/B tests show
6 ecommerce UX best practices, 3 of them proven in our A/B tests, from plain category names to a checkout that looks like the rest of your store.
Single column layout vs 2 columns on mobile: what our A/B tests show
Single column or 2 columns on mobile?
What is ecommerce user experience, and how does it affect sales?
Ecommerce user experience is how easily shoppers find, choose and buy.