Articles
CRO articles backed by our published A/B tests
Shopify conversion rate optimization: what our tests show
What a good Shopify conversion rate is, why the averages disagree, and 3 A/B tests that lifted sales on real Shopify stores, plus 1 that lost.
Shopify product page optimization: 6 steps from real A/B tests
A step-by-step guide to Shopify product page optimization, built on 5 A/B tests from real Shopify stores: what lifted sales and what shoppers turned down.
What is ecommerce conversion rate optimization?
Ecommerce conversion rate optimization gets more of your current visitors to buy, proven with A/B tests.
How to do a CRO audit
A CRO audit finds where visitors drop off and why, then ranks what to fix or test.
How to choose a CRO agency
A good CRO agency shows you its losses, splits results by device and sets a stopping rule before each test.
Ecommerce UX best practices: what our A/B tests show
6 ecommerce UX best practices, 3 of them proven in our A/B tests, from plain category names to a checkout that looks like the rest of your store.
How to build a CRO strategy
A CRO strategy tells you what to test first and how to judge each result.
Small Business Saturday ideas for online stores: what to test before the rush
Small Business Saturday is Nov 28, 2026.