Price anchoring: what our A/B tests show
Price anchoring works when the anchor is real. 3 of our A/B tests show how a struck-through price, price placement and price filters changed…
Updated October 16, 2026 Read
Product Pages and Offers
The product page is where a visitor decides to buy. These articles cover add to cart buttons, pricing, social proof, and shipping and delivery messages, all backed by our A/B test results. Use them to find what builds trust and what adds friction.
6 articles
Which social proof examples actually lift conversion?
6 social proof examples we A/B tested: counts, media logos, award badges and view counts. Which lifted conversion, which lost, and where each belongs.
Updated October 16, 2026 Read
Where should shipping and delivery timing appear on a product page?
Where to show your free shipping threshold, delivery dates and cutoff times. 3 A/B tests show which shipping messages moved product page conversion and…
Updated October 16, 2026 Read
Do trust badges still work, and where should they go?
Do trust badges still lift conversion? 3 A/B tests show a badge that won in the header and 2 checkout tests that never got…
October 21, 2026 Read
What is the best CTA button color?
There is no single best CTA button color. Our A/B tests show the button that contrasts most with its page wins, whatever the hue.
Updated October 9, 2026 Read
What makes an add to cart button convert?
6 A/B tests on add to cart buttons show what lifted sales: contrast, plain wording, the price inside the button and a simple sticky…
Updated October 5, 2026 Read