Micro interactions: which ones lift conversion?
Small details can move conversion a lot, in both directions. 3 A/B tests show which micro interactions helped and which ones visitors rejected.
Updated October 16, 2026 Read
Mobile and UX Design
Most shoppers now browse on their phones, and small layout choices can change whether they buy. These articles cover mobile layouts, microinteractions and the user experience basics that make a site easier to shop. Each one connects UX ideas to what actually moved conversion in our published tests.
4 articles
Ecommerce UX best practices: what our A/B tests show
6 ecommerce UX best practices, 3 of them proven in our A/B tests, from plain category names to a checkout that looks like the…
Updated October 16, 2026 Read
Single column layout vs 2 columns on mobile: what our A/B tests show
Single column or 2 columns on mobile? 3 collection page tests gave 3 different answers, and each 1 shows what to check on your…
Updated October 16, 2026 Read
What is ecommerce user experience, and how does it affect sales?
Ecommerce user experience is how easily shoppers find, choose and buy. 4 A/B tests show how navigation and clarity changes moved conversion and revenue.
Updated October 16, 2026 Read