PRODUCT PAGE
Won
Does a lifestyle product image with trust signals lift desktop conversion?
+20.4% Conversion rate
Read the full test →The test archive
42 tests published. 17 winners. Every result published, including the losses.
We are publishing 8 years of results, oldest first, a few each week. What is here is the whole record for the surfaces we have reached, not a selection.
42
PUBLISHED SO FAR
17
WINNERS
0
CHANGES CONFIRMED SAFE
57%
WIN RATE
By surface
Grouped by where the test ran, not by client or date.
Collection page
8 won12 tests published
Homepage
4 won10 tests published
Lead form
0 won6 tests published
Product page
5 won12 tests published
Latest
Recently published.
PRODUCT PAGE
Won
Does a lifestyle main image lift mobile product page conversion?
+65.0% Conversion rate
Read the full test →
LEAD FORM
Lost
Does social proof below the button lift lead form conversion?
-32.6% Conversion rate
Read the full test →
LEAD FORM
Lost
Does removing the Next button speed up a lead form?
-16.3% Conversion rate
Read the full test →
LEAD FORM
Lost
Does softer headline wording lift lead form conversion?
-14.5% Conversion rate
Read the full test →
HOMEPAGE
Not significant
Does a wider, outlined search box lift homepage conversion?
-9.7% Conversion rate
Read the full test →