HOMEPAGE
Not significant
Does a wider, outlined search box lift homepage conversion?
-9.7% Conversion rate
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HOMEPAGE
Not significant
Does a single opening question lift homepage form conversion?
+5.6% Conversion rate
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HOMEPAGE
Not significant
Does a time savings headline lift homepage conversion?
+5.6% Conversion rate
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HOMEPAGE
Lost
Does a lower commitment button lift mobile homepage conversion?
+5.2% Conversion rate
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HOMEPAGE
Won
Does a trust badge in the header lift homepage conversion?
+18.9% Conversion rate
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HOMEPAGE
Won
Does fixing homepage usability lift conversion?
+70.8% Conversion rate
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HOMEPAGE
Lost
Does a quick navigation menu of top collections lift conversion?
-21.4% Conversion rate
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HOMEPAGE
Won
Does changing the homepage category order lift conversion?
-1.5% Conversion rate
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HOMEPAGE
Not significant
Does a press logo on the homepage lift desktop conversion?
+7.7% Conversion rate
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HOMEPAGE
Won
Does a shop by color section on the homepage lift conversion?
+21.3% Conversion rate
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