Does an award badge beside the logo lift mobile conversion?

Our mobile homepage header showed only the logo. We tested adding a customer service award badge beside it. Over 19 days, conversion rose 12.5% and revenue per visitor rose 21.5%.

Won Mobile 19 days Called at 87%

SURFACE

Homepage

DEVICE

Mobile

VERTICAL

Ecommerce (B2C)

PRIMARY METRIC

Conversion rate

VARIATIONS

1

The hypothesis

By adding a customer service award badge beside the logo in the mobile header, we will build trust from the first screen, resulting in more purchases.

The store had won a customer service award from an outside publication, but shoppers only saw it if they went looking. The header is the one element every visitor sees, so it was the most visible place to show it.

What we changed

A horizontal customer service award badge added beside the logo

We added a small horizontal award badge next to the logo in the mobile header. The rest of the homepage stayed the same.

VAR A: AWARD BADGE

Award badge added beside the logo

The result

The award badge lifted mobile conversion 12.5%

CONVERSION RATE

+12.5%

REVENUE PER VISITOR

+21.5%

Over 19 days, the header with the badge converted 12.5% better than the original, and revenue per visitor was 21.5% higher. We called it below our usual confidence bar because the lift held from the start of the test. We implemented it on mobile along with the desktop version.

What we took from it

A trust badge in the header reached every mobile visitor

On a small screen, the header is the one place every visitor sees. Putting the award there showed proof of good service before shoppers scrolled. The lift was smaller than on desktop, but it held for the whole test.