PRODUCT PAGE
Won
Does a lifestyle main image lift mobile product page conversion?
+65.0% Conversion rate
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PRODUCT PAGE
Won
Does a lifestyle product image with trust signals lift desktop conversion?
+20.4% Conversion rate
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PRODUCT PAGE
Won
Does an add to cart button with a date field lift conversion?
-15.0% Conversion rate
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PRODUCT PAGE
Not significant
Does less visual noise lift product page conversion?
+5.8% Conversion rate
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PRODUCT PAGE
Not significant
Does an anchor link to questions and answers lift product page conversion?
-5.1% Conversion rate
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PRODUCT PAGE
Lost
Do links to other product variants help or hurt conversion?
-9.1% Conversion rate
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PRODUCT PAGE
Not significant
Does a product page cleanup lift conversion?
+18.0% Conversion rate
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PRODUCT PAGE
Lost
Does showing the price earlier on the product page lift conversion?
+1.6% Conversion rate
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PRODUCT PAGE
Not significant
Does a single buy now button lift product page conversion?
+12.1% Conversion rate
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PRODUCT PAGE
Won
Where should a trust badge go on the product page?
+12.1% Conversion rate
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PRODUCT PAGE
Won
Does a same-day shipping cutoff lift product page conversion?
+5.6% Conversion rate
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PRODUCT PAGE
Lost
Does a social proof view count on the product page lift conversion?
-11.5% Conversion rate
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