LEAD FORM
Lost
Does removing the Next button speed up a lead form?
-16.3% Conversion rate
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LEAD FORM
Lost
Does social proof below the button lift lead form conversion?
-32.6% Conversion rate
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LEAD FORM
Lost
Does softer headline wording lift lead form conversion?
-14.5% Conversion rate
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LEAD FORM
Not significant
Does hiding content below the fold lift lead form conversion?
+6.1% Conversion rate
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LEAD FORM
Lost
Does a cleaner lead form first step lift conversion?
-21.0% Conversion rate
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LEAD FORM
Not significant
Does cutting a lead form from 7 steps to 6 lift conversion?
-19.9% Conversion rate
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