COLLECTION PAGE
Won
Does a shorter collection page description lift mobile conversion?
+10.3% Conversion rate
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COLLECTION PAGE
Lost
Do richer product cards lift collection page conversion?
-16.5% Conversion rate
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COLLECTION PAGE
Won
Does a most popular flag with star ratings lift collection page conversion?
+12.4% Conversion rate
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COLLECTION PAGE
Won
Do category star ratings lift mobile collection page conversion?
+9.1% Conversion rate
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COLLECTION PAGE
Won
Do bordered product cards lift collection page conversion?
+8.2% Conversion rate
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COLLECTION PAGE
Won
Does a quieter category heading lift collection page conversion?
+4.9% Conversion rate
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COLLECTION PAGE
Not significant
Do high contrast buttons or a reordered product card lift conversion?
+1.1% Conversion rate
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COLLECTION PAGE
Not significant
Do collapsed collection page filters lift conversion?
+5.3% Conversion rate
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COLLECTION PAGE
Won
Does a button on each listing lift collection page conversion?
+6.3% Conversion rate
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COLLECTION PAGE
Won
Do price filter buttons lift collection page conversion?
+16.8% Conversion rate
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COLLECTION PAGE
Won
Do popular product tags lift collection page conversion?
+18.8% Conversion rate
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COLLECTION PAGE
Lost
Does a single button per product card lift collection page conversion?
-21.5% Conversion rate
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