COLLECTION PAGE
Not significant
Do daily purchase counts lift desktop collection page conversion?
-0.9% Conversion rate
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Not significant
PRODUCT PAGE
Not significant
Does holiday lifestyle imagery lift product page conversion?
+1.2% Conversion rate
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HOMEPAGE
Not significant
Does an auto open chat after 45 seconds lift conversion?
+5.2% Conversion rate
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COLLECTION PAGE
Not significant
Does buy now button copy lift collection page conversion?
+1.3% Conversion rate
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HOMEPAGE
Not significant
Does moving best sellers up the homepage lift desktop sales?
+5.0% Conversion rate
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CHECKOUT
Not significant
Does a cleaner checkout header lift mobile checkout conversion?
-4.0% Conversion rate
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HOMEPAGE
Not significant
Do trust signals by the homepage form lift mobile conversion?
+10.3% Conversion rate
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COLLECTION PAGE
Not significant
Do curated collection preview images lift conversion?
-10.0% Conversion rate
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LEAD FORM
Not significant
Does turning a lead form disclaimer into a claim lift leads?
-5.1% Conversion rate
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PRODUCT PAGE
Not significant
Does a low stock message on the product page lift sales?
-0.5% Conversion rate
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LEAD FORM
Not significant
Does 1 consistent design across the funnel lift form conversion?
+22.7% Conversion rate
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PRODUCT PAGE
Not significant
Does a preselected subscription option lift product page sales?
-16.4% Conversion rate
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