HOMEPAGE
Not significant
Does a wider, outlined search box lift homepage conversion?
-9.7% Conversion rate
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Not significant
HOMEPAGE
Not significant
Does a single opening question lift homepage form conversion?
+5.6% Conversion rate
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PRODUCT PAGE
Not significant
Does less visual noise lift product page conversion?
+5.8% Conversion rate
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HOMEPAGE
Not significant
Does a time savings headline lift homepage conversion?
+5.6% Conversion rate
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LEAD FORM
Not significant
Does hiding content below the fold lift lead form conversion?
+6.1% Conversion rate
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PRODUCT PAGE
Not significant
Does an anchor link to questions and answers lift product page conversion?
-5.1% Conversion rate
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COLLECTION PAGE
Not significant
Do high contrast buttons or a reordered product card lift conversion?
+1.1% Conversion rate
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PRODUCT PAGE
Not significant
Does a product page cleanup lift conversion?
+18.0% Conversion rate
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COLLECTION PAGE
Not significant
Do collapsed collection page filters lift conversion?
+5.3% Conversion rate
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PRODUCT PAGE
Not significant
Does a single buy now button lift product page conversion?
+12.1% Conversion rate
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HOMEPAGE
Not significant
Does a press logo on the homepage lift desktop conversion?
+7.7% Conversion rate
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LEAD FORM
Not significant
Does cutting a lead form from 7 steps to 6 lift conversion?
-19.9% Conversion rate
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