ARTICLE PAGE
Not significant
Do suggested articles lift conversion on an offer article page?
-11.4% Conversion rate
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Not significant
COLLECTION PAGE
Not significant
Does a full width product card lift mobile collection page sales?
+0.5% Conversion rate
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COLLECTION PAGE
Not significant
Do star ratings on collection listings lift conversion?
-15.6% Conversion rate
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ARTICLE PAGE
Not significant
Do collection banners on a sizing guide lift sales?
-8.5% Conversion rate
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COLLECTION PAGE
Not significant
Do simpler product listings lift collection page conversion?
-0.3% Conversion rate
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PRODUCT PAGE
Not significant
Does a consultation link on DIY kit pages lift revenue?
+13.6% Conversion rate
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HOMEPAGE
Not significant
Does an AI shopping assistant lift desktop conversion?
-14.5% Conversion rate
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HOMEPAGE
Not significant
Does a processing timer after the form lift desktop conversion?
+5.4% Conversion rate
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LEAD FORM
Not significant
Does a simpler provider selection step lift lead form completions?
+4.5% Conversion rate
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PRODUCT PAGE
Not significant
Does a lifestyle image lift conversion on a holiday product page?
+3.3% Conversion rate
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LEAD FORM
Not significant
Does a security message on a lead form earn more sign-ups?
+5.1% Conversion rate
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LEAD FORM
Not significant
Does extra content on a lead form page lift sign-ups?
-1.3% Conversion rate
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