Does an updated debt slider on its own lift lead conversion?
A previous test changed both the debt slider and the question copy on this tax relief lead form. Here we tested the updated slider on its own. Conversion was 17.6% lower after 13 days, but traffic was too low to call it.
Not significant Responsive 13 days Not called
The hypothesis
By testing the updated debt slider without the copy change, we will isolate its effect, resulting in a clear read on whether the slider alone lifts conversion.
The round before changed the slider range and added approximate wording to the debt question. Approximate wording had not worked on every funnel, so we tested the slider change alone.
The updated slider started at a $5k minimum, so the range felt more relatable to the visitors we serve.
What we changed
We changed only the debt slider, with a $5k starting amount.
In the control, the debt slider used its original range. In the variation, the slider started at $5k, and the question copy stayed as it was. Nothing else in the form changed.
- Debt slider starts at $5k
- Question copy unchanged
The result
Conversion was 17.6% lower after 13 days, short of our confidence bar.
Traffic to this funnel was too low to call the test either way. The variation trailed by 17.6% when we paused it after 13 days. Rather than wait weeks for enough data, we paused and moved our testing to a funnel with more traffic.