COLLECTION PAGE
Not significant
Test archive / Not significant
Not significant
HOMEPAGE
Not significant
Does less homepage copy above the fold lift mobile conversion?
+2.3% Conversion rate
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HOMEPAGE
Not significant
Does a destination photo in the homepage hero lift lead submissions?
-4.6% Conversion rate
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LANDING PAGE
Not significant
Does form placement above the headline lift landing page orders?
-46.8% Conversion rate
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HOMEPAGE
Not significant
Does zip code autofill lift conversion on a homepage form?
+8.9% Conversion rate
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ARTICLE PAGE
Not significant
Do jump links to top offers lift article conversion?
+3.6% Conversion rate
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CHECKOUT
Not significant
Does a guarantee seal lift mobile checkout conversion?
+3.6% Conversion rate
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CHECKOUT
Not significant
Do value prop graphics beat icons on the checkout page?
+65.3% Conversion rate
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LEAD FORM
Not significant
Do testimonials and trust signals in a lead form lift completions?
+8.4% Conversion rate
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ARTICLE PAGE
Not significant
Do affiliate links that open in the same window lift conversions?
+4.9% Conversion rate
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LEAD FORM
Not significant
Do fewer, easier to tap options lift lead form conversion?
+13.6% Conversion rate
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LEAD FORM
Not significant
Does an employment question on a lead form cost completions?
+3.5% Conversion rate
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