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Comprehensive website audit

Find the issues holding your site back before they become expensive.

A repeatGROWTH website audit combines conversion analysis, user experience review, technical checks, and SEO diagnostics to show you where performance is being lost and where the strongest opportunities may be.

We do more than hand you a list of errors. We connect the findings to user behavior, business impact, and clear next steps so your team knows what deserves attention first.

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A full-site view

1 audit. Multiple ways your site can be losing performance.

Website problems rarely live in one department. A slow page can hurt both conversion and SEO. Poor navigation can frustrate users and weaken product discovery. Technical issues can quietly hold back traffic before anyone notices.

  1. Conversion performance

    Funnels, calls to action, key templates, user flow, and the places where visitors hesitate, abandon, or fail to move forward.

  2. User experience

    Navigation, hierarchy, content clarity, interaction design, mobile behavior, and other areas where the experience may create friction.

  3. Technical health

    Issues that may affect functionality, rendering, mobile usability, accessibility, or overall site reliability.

  4. Page speed and performance

    Load behavior and the common performance problems that slow the experience or create friction for users.

  5. Technical SEO

    Crawlability, indexability, internal linking, metadata, schema, canonicalization, and other factors that affect organic visibility.

  6. Accessibility

    Usability and accessibility issues that can prevent some visitors from fully using the site, and areas that may need deeper WCAG review.

Why audits work

The biggest problems are often the ones your team has learned to work around.

Sites evolve. New templates get added, tracking changes, apps and scripts accumulate, navigation grows, content is rewritten. Small compromises become normal, and the result is friction that no single team sees end to end.

A fresh view of the whole site

We look end to end, across the areas that separate teams usually own on their own.

Instead of friction everyone works around

A baseline you can act on

The audit separates the issues that matter from the ones that are merely visible.

Instead of a list of everything wrong

Priorities your team can agree on

Findings are ranked by likely impact, urgency and effort, so attention goes where the value is.

Instead of competing theories

The process

We turn a broad review into a prioritized plan.

  1. Step 1 of 5

    Gather the evidence

    We review analytics, search data, technical signals, and the key templates and funnels that matter most to the business.

  2. Step 2 of 5

    Watch the experience

    We use usability testing, session behavior, and hands-on review to understand where visitors hit friction across desktop and mobile.

  3. Step 3 of 5

    Connect the findings

    We bring the conversion, UX, technical, performance, accessibility, and SEO findings together so you can see where issues overlap and where the impact is greatest.

  4. Step 4 of 5

    Prioritize the opportunities

    Not every issue deserves equal attention. We organize findings by likely impact, urgency, effort, and whether the next step is a fix, deeper investigation, or a test.

  5. Step 5 of 5

    Walk your team through it

    We present the findings, explain why they matter, and give your team a clear set of next steps rather than dropping a report into your inbox.

Our approach

We do not audit from a checklist alone.

A technical scanner can find broken links. Analytics can show where users drop off. Neither one can fully explain why a customer struggled.

That is why we combine quantitative data with qualitative review.

Together, that gives us a more useful audit than a generic list of best practices.

Quantitative Shows where performance changes and which pages deserve a closer look.
Qualitative Shows what users miss, misunderstand, or struggle to complete.

The deliverable

A clear view of what matters, not a 100-page list of problems.

Your audit includes:

A prioritized findings deck

Conversion and funnel observations

User experience and usability findings

Technical and performance issues

Technical SEO findings

Accessibility observations

Screenshots and examples showing where issues occur

Recommended next steps for fixes, research, or testing

A walkthrough with your team

The goal is not the longest report. It is to make the next decisions easier.

Who this is for

Useful when you know the site can perform better but the problem is not obvious.

A comprehensive audit is especially useful when:

Conversion has softened and the reason is unclear

Organic traffic has dropped or technical SEO issues are suspected

The site has years of templates, apps, and technical debt

You are preparing for a redesign or replatform

Mobile performance feels weaker than desktop

Teams have competing theories about what to fix first

You need an independent view before committing development resources

What happens next

An audit tells you where to focus. Testing tells you what actually works.

Some findings should be fixed directly, especially when the issue is clearly technical or broken. Others are better treated as hypotheses. When a change could materially affect customer behavior, we would rather test it than assume the audit proved the answer. That is why an audit can stand on its own or become the foundation for an ongoing CRO and experimentation program.

Pricing

Audit scope depends on the size and complexity of the site.

A focused site with a small number of templates requires a different level of work than a large ecommerce or lead-generation property with multiple funnels, subdomains, and technical systems.

After an initial evaluation, we define the areas that need review and provide a fixed scope based on the depth of analysis required.

Start with the data

Every engagement starts with an evaluation.

Before we scope the work, we review your analytics, run mobile and desktop usability tests, and look closely at your key funnels and templates.

We use that research to identify the strongest opportunities, confirm what the data can support, and build a proposal around what we actually found.

You keep the evaluation deck and usability recordings whether we work together or not.

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Questions

What teams ask about the audit.

What is included in a comprehensive website audit?

We review the areas most likely to affect site performance, including conversion, user experience, technical health, page speed, technical SEO, and accessibility. The exact scope depends on the site and the business questions we are trying to answer.

Is this just an SEO audit?

No. Technical SEO is 1 part of the review. The audit also looks at user behavior, conversion performance, usability, technical issues, and site performance.

Will you recommend specific fixes?

Yes when the issue is clear and the solution is low-risk. When the best solution is uncertain or could materially affect conversion behavior, we may recommend testing rather than treating an opinion as fact.

Do you need analytics access?

Usually yes. Read-only analytics access gives us the context to understand which pages and funnels matter most, where users are dropping off, and which issues may have the greatest business impact.

How long does an audit take?

Timing depends on the size of the site and the agreed scope. Most audits need enough time to review the data, inspect the experience across devices, and turn the findings into a useful plan rather than a raw checklist.

Can our team implement the recommendations?

Yes. The audit gives your internal team a clear, prioritized set of findings. repeatGROWTH can also support testing or follow-on optimization when needed.

Find out what is getting in the way of better performance.

We will review the site, the data, and the user experience, then show you where we would focus first.

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Read-only analytics access. Clear findings. Prioritized next steps.