Does call button color change calls from a credit repair page?
Our credit repair landing page asks visitors to call for help. We tested orange and red call buttons against the original color. The orange buttons measured +24.1% over 21 days, but the result did not reach our confidence bar.
Not significant Responsive 21 days Not called Reviewed
The hypothesis
By changing every call button on the page to orange or red, we will learn which color draws more attention, resulting in more calls that last long enough to count as qualified.
Button color can signal urgency, add contrast or simply blend in. On a page where the only goal is a phone call, the call button is the most important element, so its color was a natural first test.
We judged the test on qualified calls, meaning calls that lasted more than 22 minutes, not on total calls. A color that drives quick hang-ups would not help.
What we changed
We changed every call button on the page to orange or to red.
The control kept the page's original button color. Variation A changed every call button on the page to orange. Variation B changed every call button to red, the color used on a sister landing page. Copy, layout and button placement stayed the same, so color was the only difference.
- Every call button changed to orange
- Copy and placement unchanged
- Every call button changed to red
- Matches the color on a sister landing page
The result
The orange buttons measured +24.1% over 21 days, short of our bar.
Orange buttons showed gains in every metric we tracked, including total calls and qualified calls. Red buttons drew more connected calls but did not raise call quality, so the extra calls tended to end before they counted as qualified. Traffic to the page stopped partway through, so we restarted the test on a fresh page address before the final read. Neither variation reached our confidence bar.
What we would do next
Retest orange alone against the original to confirm the lift.
Orange was the only color that moved both call volume and call quality in the right direction. Red shows that a button can earn more calls without earning better ones. A focused 2-way test with steady traffic is the next step, judged on qualified calls rather than total calls.