CHECKOUT
Do No Harm
Does checkout header consistency matter on a desktop checkout?
+0.4% Conversion rate
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Do No Harm
HOMEPAGE
Do No Harm
Does removing fee wording from the heading and button lift conversion?
+2.8% Conversion rate
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ARTICLE PAGE
Do No Harm
Do blog house ads linked to collections lift article page conversion?
+9.4% Conversion rate
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COLLECTION PAGE
Do No Harm
Does removing the hero image lift desktop collection page conversion?
+6.0% Conversion rate
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COLLECTION PAGE
Do No Harm
Does a single column layout lift mobile collection page sales?
+3.8% Conversion rate
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